MGM Grand - Marketing
Discovery
The MGM Grand Marketing campaign was designed to attract attention and showcase Zero Latency’s immersive VR experience within one of Las Vegas’s largest entertainment venues.
The goal: Increase visibility and excitement around Zero Latency's VR offerings within the MGM Grand location, from ATMs and lobby screens to towering outdoor displays.
Production
Created videos for resolutions ranging from 630x313 for ATMs and tablets to a massive 7680x1080 for outdoor screens.
Developed visual content emphasizing the key elements of Zero Latency’s experience: Freeroam VR, 8-player multiplayer capability, and a wide selection of immersive games.
Motion graphics, VFX, and on-screen text were used to communicate the essential features and value of the VR experience.
Delivery
High visibility across the MGM Grand’s vast digital signage network, enhancing Zero Latency’s presence and attracting numerous guests to the VR zone.
By strategically placing ads on various screens, including high-traffic areas like the lobby and outdoor displays, the campaign reached thousands of potential customers daily.
“Wayne has an innate ability to think outside the box and come up with innovative solutions to problems”
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"His creativity has been instrumental in developing new and exciting marketing strategies that have helped our company grow and expand"
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“He takes pride in everything he does and always goes above and beyond to ensure that the end result is of the highest quality”
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"He has produced a vast amount of video content for training and marketing purposes, and each one is better than the last."
“Wayne has an innate ability to think outside the box and come up with innovative solutions to problems” 〰️ "His creativity has been instrumental in developing new and exciting marketing strategies that have helped our company grow and expand" 〰️ “He takes pride in everything he does and always goes above and beyond to ensure that the end result is of the highest quality” 〰️ "He has produced a vast amount of video content for training and marketing purposes, and each one is better than the last."
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“Wayne has an innate ability to think outside the box and come up with innovative solutions to problems”
Scott Vandonkelaar
Chief Technology Officer
Zero Latency -
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“He takes pride in everything he does and always goes above and beyond to ensure that the end result is of the highest quality”
Kiernan Sleep
Program Manager
Zero Latency -
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“His creativity has been instrumental in developing new and exciting marketing strategies that have helped our company grow and expand”
Hayley McKenzie
Chief Marketing Office
Zero Latency
