Mixed Content Trailer
Discovery
The Mixed Content Trailer was created to highlight Zero Latency’s VR experiences for two audiences: Business-to-Business (B2B) for investors and Business-to-Consumer (B2C) for players.
Goal: Drive both investor interest and player engagement through immersive trailers that showcase the range and excitement of Zero Latency's VR games.
Production
An environment guide for each game was created to provide the The Royals (creative agency) with context surrounding each games environment and characters. 30+ renders were generated from the game files in Unreal Engine and combined with footage shot from an on-site shoot. Each render was optimized for the highest quality for every social media platform. Custom assets and animations were used to further enhance each render.
Delivery
The B2C trailer successfully boosted player interest and bookings, while the B2B trailer attracted new investors, showcasing Zero Latency’s brand as both an entertainment experience and a profitable opportunity.
The combination of both player and in-game renders provided context that sold the immersion to either party.
“Wayne has an innate ability to think outside the box and come up with innovative solutions to problems”
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"His creativity has been instrumental in developing new and exciting marketing strategies that have helped our company grow and expand"
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“He takes pride in everything he does and always goes above and beyond to ensure that the end result is of the highest quality”
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"He has produced a vast amount of video content for training and marketing purposes, and each one is better than the last."
“Wayne has an innate ability to think outside the box and come up with innovative solutions to problems” 〰️ "His creativity has been instrumental in developing new and exciting marketing strategies that have helped our company grow and expand" 〰️ “He takes pride in everything he does and always goes above and beyond to ensure that the end result is of the highest quality” 〰️ "He has produced a vast amount of video content for training and marketing purposes, and each one is better than the last."
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“Wayne has an innate ability to think outside the box and come up with innovative solutions to problems”
Scott Vandonkelaar
Chief Technology Officer
Zero Latency -
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“He takes pride in everything he does and always goes above and beyond to ensure that the end result is of the highest quality”
Kiernan Sleep
Program Manager
Zero Latency -
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“His creativity has been instrumental in developing new and exciting marketing strategies that have helped our company grow and expand”
Hayley McKenzie
Chief Marketing Office
Zero Latency
